Guides
Notes on scent.
Short, practical guides to choosing and wearing fragrance.
- 4 min read
Summer fragrances for India: how to choose and wear scent in the heat
Which fragrance families feel best in Indian heat and humidity, how to apply perfume and attar in summer, and what to keep for evenings.
- 5 min read
Inspired-by perfumes: what they are and how to choose one
What an inspired-by perfume is (and isn’t), why people choose them, and a guide to The Scent Theory fragrances by the perfume that inspired them.
- 4 min read
Eau de Parfum vs attar: what’s the difference?
How an Eau de Parfum and an attar differ in form, feel and application — and how to choose between them.
- 4 min read
How to choose a perfume online (without smelling it first)
Use note families, the notes pyramid and the scents you already love to choose a fragrance online with confidence.